Beyond Insurance

Gain Trusted Advisor Status

"In your Purple Cow Leadership Workshop, I listened closely to your excellent words of wisdom and advice. In particular, your enthusiasm for and illustrations of the ‘acres of diamonds’ concept. I am pleased to tell you that I just bound a $100,000,000 D&O program for a Fortune 350 company."
Allan Madden, Producer McGriff Seibels & Williams, Atlanta, GA

Changing the Game Agency Survey

This workshop is designed for significant stakeholders in your agency including agency principals, management personnel and sales managers…those in your organization who will set the tone, culture and direction for the next five years. The following quiz will tell if you and members of your management team should attend this workshop.

  Strongly Agree Agree Uncertain Disagree Strongly Disagree
1. I have a distinct, consultative and diagnostic sales process to acquire clients.
2. My sales approach protects me from getting caught in the "Commodity Trap" - the 90-day insurance blitz.
3. My new business "hit ratio" is 80% or better.
4. I have a prospect research and qualification system which creates a steady flow of qualified new business opportunities.
5. I have a disciplined, results-oriented cross selling system.
6. I have a process in place to benchmark customer intimacy, appreciation and loyalty.
7. Insurance carriers consistently give my accounts preferred treatment as a result of their enthusiasm for and confidence in my agency's business model.
8. My reputation and brand in my community allows me to distinguish myself from others in my profession.
9. I am energized by my firm's business model, systems and growth strategies.
10. I have a sense of clarity, simplicity, passion and purpose in my business life.
 
Total checks for this column
Times total number of points X5 X4 X3 X2 X1
Equals total points scored = = = = =
Your Score
If you scored: Then:
39 or below This workshop is designed for you. You’ll be energized and focused. Bring a colleague.
40 to 44 Your time will be well spent. You'll gain many strategies, systems and tools, and walk away with lots of ideas you can implement.
45 and above Congratulations! You are already an expert at your game. You do not need this program