Beyond Insurance
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Frank W. Swingle, President & CEO Swingle, Collins & Associates, Dallas, TX
Frequently Asked Questions
Question
What is the Commodity Trap?
Answer
The commodity trap results when the consumer sees no distinguishable difference between the products, services, resources and strategies of agents and brokers.
When the consumer can see no difference, price (the cost of the product or service) becomes the primary differentiator. Read more.