Beyond Insurance
Gain Trusted Advisor Status
"Your point of setting meetings outside of the expiration date has truly set me apart. Prospects are very surprised when I come in to discuss ways of identifying and mitigating risks independent of the renewal. You have inspired me to ensure that every prospect views me as a business partner instead of a sales person."
Mike Makalusky M-J Insurance, Indianapolis, IN
Frequently Asked Questions
Question
What is the Commodity Trap?
Answer
The commodity trap results when the consumer sees no distinguishable difference between the products, services, resources and strategies of agents and brokers.
When the consumer can see no difference, price (the cost of the product or service) becomes the primary differentiator. Read more.