Learning Center
Scott Addis Helps Show You the Way
"I loved it. I’ve been to many motivational and sales development courses and have always walked away thinking they were too theoretical and not very realistic. But Scott’s seminar delivers practical lessons and a game plan for how to win more often and keep existing clients satisfied. All that’s left for you to do is EXECUTE."
Stephen De Matteo, Senior VP and Principal York International Agency, Inc., Yonkers, NY
Suggested Reading
Becoming a Category of One... How Extraordinary Companies Transcend Commodity and Defy Comparison
Author: Joe Colloway
Ordinary companies compete in their categories, or even lead them. Extraordinary companies create their own categories by doing what no one else does – in effect, becoming a category of one. Becoming a Category of One teaches us how extraordinary companies transcend commodity. Specific strategies are offered to avoid “the commodity trap”. There is also a wonderful chapter on brand and brand management.
Blue Ocean Strategy
Authors: W. Chan Kim and Renee Mauborgne
In today’s overcrowded industries, competing head to head results in nothing but a bloody “red ocean” of rivals fighting over a shrinking profit pool. Blue Ocean Strategy teaches us that competing in red oceans is unlikely to create profitable growth in the future. Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. Kim and Mauborgne uncover the analytical framework and the tools for creating and capturing blue oceans.
Brand Harmony
Author: Steve Yastrow
With his fresh innovative approach to marketing and branding, Steve Yastrow shows how a company can successfully create brand harmony in the minds of their customers by aligning their entire organization to tell one cumulative story. Brand Harmony shows us that employees throughout an organization need to “Be The Brand”.
Fish!
Authors: Stephen C. Lundin, Ph.D., Harry Paul and John Christensen
In this engrossing parable, a fictional manager is charged with the responsibility of turning a chronically unenthusiastic and unhelpful department into an effective team. Down the street from her office is Seattle’s very real Pike Place Fish, a world famous market that is wildly successful thanks to its fun, bustling, joyful atmosphere and great customer service. By applying simple lessons learned from Pike Place, you will learn how to energize those who report to you.
Gung Ho!
Authors: Ken Blanchard and Sheldon Bowles
Gung Ho! is an invaluable management tool that offers foolproof ways to increase productivity by enhancing teamwork and morale in the workplace. Through the inspirational story of business leaders Peggy Sinclair and Andy Longclaw, you will learn the secret of Gung Ho – a revolutionary technique to boost enthusiasm and performance and usher in stunning results for your organization. You will learn the three principles of Gung Ho -- the spirit of the squirrel; the way of the beaver; and the gift of the goose.
How Full is Your Bucket?
Authors: Tom Rath and Donald O. Clifton, Ph.D.
How Full is Your Bucket? was a New York Times #1 bestseller. How did you feel after your last interaction with another person? Did that person – your spouse, best friend, co-worker, or even a stranger – “fill your bucket” by making you feel more positive? Or did that person “dip from your bucket” by leaving you more negative than before? Organized by simple metaphors of a dipper and a bucket, How Full is Your Bucket? will show you how to greatly increase the positive moments of your work and life.
How the Best Get Better
Author: Dan Sullivan
How the Best Get Better is for entrepreneurial minded individuals who want to break through the “ceiling of complexity” to reach to reach extraordinary capabilities and opportunities. How the Best Get Better offers six concepts and six strategies to enable entrepreneurs to reach their full potential.
Never Eat Alone
Author: Keith Ferrazzi
In Never Eat Alone, Keith Ferrazzi lays out the specific steps to handle rejection, get past gatekeepers and become a “Conference Commando”. You will learn how to connect the world based on generosity, helping friends and connecting with other friends. Ferrazzi distinguishes genuine relationship building from the crude, desperate glad-handing usually associated with “networking”. We learn that it is not about getting what we want. It’s about getting what we want and making sure that the people who are important to us get what they want, too.
Our Iceberg is Melting
Author: John Kotter
Our Iceberg is Melting is a powerful, simple fable about doing well in an ever changing world. Based upon the award winning work of Harvard’s John Kotter, the fable is about a penguin colony in Antarctica. The tale is one of resistance to change and heroic action, seemingly intractable obstacles and clever tactics for dealing with those obstacles.
Purple Cow
Author: Seth Godin
Purple Cow speaks to the importance of differentiating oneself in the marketplace. Cows, after you’ve seen one or two or ten, are boring. A purple cow, though…now that would be something! Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face-to-face with a lot of boring stuff – a lot of brown cows – but you can bet they will never forget a purple cow.
The Big Moo
Author: Seth Godin
Consumers don’t just want to be satisfied, we want to be blown away. The Big Moo teaches us that we will grow as soon as we decide to become remarkable – and do something about it. Remarkable is not in the eyes of the marketer. It’s up to the consumer. If the consumer thinks it’s worth remarking about, then you’ve got a Purple Cow. Every once in a while, though, a product or service is so remarkable that it changes the game. Your innovation becomes something even bigger than a Purple Cow. A Big Moo is the extreme Purple Cow, the remarkable innovation that changes the game.
Raving Fans
Authors: Ken Blanchard and Sheldon Bowles
Raving Fans teaches us that customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you must create raving fans. Raving Fans is a simple and charming story that teaches us how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature.
The Kaizen Way...One Small Step Can Change Your Life
Author: Robert Maurer, Ph.D.
An expert in the art of success, Robert Maurer covers the powerful force of Kaizen -- the Japanese technique of achieving great and lasting success through small, steady steps. The Kaizen Way will teach you how to position yourself for change and make your life more effective, whether at home or in the office. In The Kaizen Way, the road to a life of continuous improvement begins with a single step.
The Laws of Lifetime Growth
Authors: Dan Sullivan and Catherine Nomura
The Laws of Lifetime Growth includes such insightful advice as “always make your future bigger than your past”, “always make your contribution bigger than your reward” and “always make your enjoyment greater than your effort”. Sullivan and Nomura offer strategies to ensure that you will maintain a fresh innovative perspective on the world around you. By integrating these laws into your life, you will never outgrow them. They will not become obsolete and they will continue to lead you to ever greater happiness and fulfillment.
The Secret
Authors: Ken Blanchard and Mark Miller
The Secret uncovers the secret of great leaders. Debbie Brewster, recently promoted and struggling, finds herself about to lose her job due to poor performance. In an attempt to save her career, she enrolls in a new mentoring program offered by her company. Much to her surprise, Debbie finds her mentor is none other than the company’s President, Jeff Brown. Over the next several months, Jeff helps Debbie discover and explore five fundamental ways that leaders lead through service.
QBQ!...The Question Behind the Question
Author: John G. Miller
QBQ!...The Question Behind the Question offers a practical method for putting personal accountability into daily action. John Miller believes that the troubles that plague organizations cannot be solved by pointing fingers and blaming others. Rather, the real solutions are found when each employee recognizes the power of personal accountability. In QBQ! Mr. Miller explains how inappropriate questions can negatively impact an organization. Conversely, when better questions are asked, employees lives and organizations can be transformed.