The Purple Cow Leadership Workshop
Learn a powerful, consultative and diagnostic sales and service system to give you a competitive advantage in your marketplace.
Is this workshop for you?
This workshop is designed for agency producers, with at least two years of experience, who desire a consultative, diagnostic system to differentiate themselves in the eyes of their clients and prospective clients to significantly improve their business development performance … a unique process to gain Trusted Advisor status. The following quiz will tell if you should attend this workshop.
What You Will Learn
Using key concepts of Seth Godin‘s books Purple Cow and The Big Moo, you will learn how to be “phenomenal, counterintuitive, exciting and flat out unbelievable” in the eyes of the consumer through the utilization of an integrated system consisting of:
You will leave the 2-day workshop with a sense of clarity, confidence, purpose and passion ... a roadmap for your business and business model. You will learn how to use key components of the Addis ProcessTM to significantly increase your new business “hit ratio,” create a steady flow of qualified new business referrals, benchmark customer loyalty and reduce outside competition on your key accounts. Most importantly, you will be led to the Purple Cow Path leading to Trusted Advisor Status!
The Purple Cow Path
The Purple Cow Path has been built by Scott Addis after 28 years of research, design and development. Most critical is the Path is “game tested” and avoids the Commodity Trap. It has been traveled successfully by Scott Addis in over 1,500 engagements with over 50 different industries to produce the following outstanding results:
|The Purple Cow|
|New business "hit ratio"||90%||25%|
|Outside competition on key accounts||2%||20%|
|Book of Business Loss ratio||27%||57%|
|Referrals per week||5||1|
Scott Addis has personally produced in excess of $9,000,000 of revenue since the founding of The Addis Group in 1990 using Beyond Insurance on the Purple Cow Path.