The Purple Cow Business Development Survey

This workshop is designed for agency producers, with at least two years of experience, who desire a consultative, diagnostic system to differentiate themselves in the eyes of their clients and prospective clients to significantly improve their business development performance … a unique process to gain Trusted Advisor status.

	Strongly Agree	Agree	Uncertain	Disagree	Strongly Disagree
1. I have a distinct, consultative and diagnostic sales process to acquire clients.
2. My sales approach protects me from getting caught in the "Commodity Trap" - the 90-day insurance blitz.
3. My new business "hit ratio" is 80% or better.
4. I have a prospect research and qualification system which creates a steady flow of qualified new business opportunities.
5. I have a disciplined, results-oriented cross selling system.
6. I have a process in place to benchmark customer intimacy, appreciation and loyalty.
7. Insurance carriers consistently give my accounts preferred treatment as a result of their enthusiasm for and confidence in my agency's business model.
8. My reputation and brand in my community allows me to distinguish myself from others in my profession.
9. I am energized by my firm's business model, systems and growth strategies.
10. I have a sense of clarity, simplicity, passion and purpose in my business life.

Total checks for this column
Times total number of points	X5	X4	X3	X2	X1
Equals total points scored	=	=	=	=	=
Your Score

If you scored:	Then:
39 or below	This workshop is designed for you. You’ll be energized and focused. Bring a colleague.
40 to 44	Your time will be well spent. You'll gain many strategies, systems and tools, and walk away with lots of ideas you can implement.
45 and above	Congratulations! You are already a Purple Cow. You do not need this program.