2013 Customer Experience ROI Study Results
What do complicated sales processes, cluttered websites, dizzying 800-line menus, long wait times, incompetent customer service, unintelligible correspondence and complicated products have in common? These are all poor habits of business executives who refuse to invest in powerful customer experience improvements!
Jon Picoult of Watermark Consulting recently published his 2013 Customer Experience ROI Study. You might be shocked to find that organizations identified as Customer Experience Leaders (organizations closely interacting with their clients) outperform the general market by three times! To ready the full report, be sure review Jon’s full article today by clicking here.
Do you have a process to benchmark your customers’ experience?
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