For Producers

5 Key Elements to Successful Non-Verbal Communication

Not only is it important for you to be aware of your own body language, but equally important to understand what body language means so that we can effectively access and react to others.

This is particularly helpful for producers and account managers who interact frequently with customers.

5 Key Elements to Successful Non-Verbal Communication:

  1. Eye Contact

Eye contact indicates interest, attention, and involvement.  Research indicates that people rely on visual clues to help them decide on whether to attend to a message or not. It is essential that you engage every member of the audience by looking at them.

  1. Gestures

A gesture is a non-facial body movement intended to express meaning.  Gestures may be articulated with hands, arms or body, and also include movements of the head, face, and eyes such as winking, nodding, or rolling your eyes.

In the business setting, consumers rely heavily upon your face and hands to draw conclusions about the passion and conviction you have toward your products and services.

  1. Posture

Your posture tells a powerful, non-verbal story.  Positive body posture transmits a message of authority, confidence, trust, and power. Studies indicate that a person who displays a forward lean or a decrease in backwards lean signifies positive sentiment during communication.

  1. Smile and Laughter

People who laugh and smile, even when they don’t feel especially happy, make their brain’s left hemisphere surge with electrical activity.  When you laugh, every organ in your body is affected in a positive way.  As with smiling, when laughter is incorporated as a permanent part of who you are, it attracts friends, improves health, and extends life.

  1. The Power of the Touch

The power of the touch, whether it be your handshake, touch on the elbow, a high five, or pat on the back demonstrates positive impact.

Understanding of the importance of eye contact, gesture, posture, touch, smile, and laughter will allow you to enhance your level of communication. 

Do you see how your  understanding of these 5 key elements to successful non-verbal communication will also allow you to be more “perceptive” in business settings?