A Brave New World
Scott Addis has coached thousands of agency principals, brokers, and producers – all seeking strategies to take them and their agencies to the next level.
In the January issue of the PIA magazine, Scott expands on his thoughts regarding the controversial McKinsey Report, “Agents of the Future: the Evolution of Property and Casualty Insurance Distribution.”
Scott states, “First, I remind you that you sell an intangible product…You must position the package in a way to enable the consumer to change his or her perception about it…you must have a means to differentiate yourself…When agents or brokers apply the I3 system, they improve their professional image, income, and work-life balance. They discover a renewed purpose and passion for the business.”
Read his compelling article: “A brave new world: Move away from the commodity trap,” and learn the steps to thrive in 2014.