Differentiation of Price and Product through a Compelling Value Prop

Each month, Sales & Service Excellence magazine features insightful articles by “trail blazers to show leaders the best way to navigate through leadership challenges” and to  “promote personal and professional development based on constructive values, sound ethics, and timeless principles.”  In November 2013, the magazine featured the savvy, high-quality leadership advice on differentiating your product or service by nationally recognized thought leader and motivational speaker, Scott Addis.  His article, “Dare to be Different,” is filled with timely, relevant content to kick-start 2014:

Value proposition is the reason for your professional existence.  It describes how you create value for others.  It makes you stand out in a crowded marketplace.  Without a compelling value proposition, you are ordinary and disposable – a commodity. With a distinguished value proposition, you are unique and indispensable….” (excerpted)

Learn how to turn “an otherwise mundane sales process into an emotionally packed, differentiated customer experience.”

Download the complimentary article here: “Dare to be Different” by F. Scott Addis, CRA, CPCU

Scott is presenting “Dare to be Different” to the Best Practices Symposium at the Big “I” (IIABA) Winter Meeting in Orlando, FL, on Jan. 8, 2014.  “Dare to be Different” is also available as a custom training program.


For more ideas on how to break the commodity trap connect with Beyond Insurance on:

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