Branding & Positioning

Managing Your Personal Online Brand

When it comes to online brand management, you may think it’s exclusively the responsibility of your company’s marketing and advertising departments.  In actuality, your personal online reputation is just as crucial for your own success as that of your company’s.  And the good news is – you can control it.

Successful professionals understand and are aware of what is being said about them online and have systems in place to monitor the content.

Consider the following tips when thinking about managing your online brand:

  1. LinkedInHave a 100% complete Linked In profile:  Think of your Linked In profile as your personal website.  When people search your name online, your profile typically shows up within the top three results.  Take the time to complete all sections of your profile, including a creative tagline and a summary of your skills and expertise.  Join groups that are specific to your industry and highlight any honors or awards you have received.  One of the most critical components of your Linked In profile is the recommendations.  These serve as online testimonials from your raving clients.  You know the old saying, “Give and you shall receive” – if you write a recommendation for someone you’ve done business with in the past, don’t be afraid to ask for one in return.
  2. Sign up for Google Alerts:  Signing up for these alerts is simple and free and will allow you to monitor when your name is mentioned online in real time.  You can set up alerts to be as specific or as general as you like.  The results are customizable to help you manage your online brand.  For example, you can select the types of alerts you wish to receive, including news, web, blogs, video, or groups.  You can also select how often you wish to receive alerts throughout the week.  Google Alerts are also a great way to keep track of what is going on in the industry as well as what is being said about your competitors. 
  3. Social Media iconsMonitor your personal Social Media accounts:  Whether you prefer to keep your personal social media sites separate from your professional accounts is your choice.  However, the goal should always be to accurately maintain the brand you want to portray.  Should you decide to keep your personal Facebook, Twitter, or other accounts private, be sure to manage your privacy settings since the default settings are to always display all content publically.  If your accounts are set to public, be aware that others can easily tag you in their posts.  Whether it is an amusing political cartoon or an old embarrassing photo, be conscious of what content is out there for clients and prospects to see when they search for you online.

Developing strategies to effectively manage your personal online brand can drive personal growth and profitability into your career.  Establishing a high-quality online reputation is your leg up on the competition!

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