Branding & Positioning

Set Yourself Apart by Improving the Customer Experience Journey

During the Purple Cow Leadership Workshop, participants learn a powerful, consultative and diagnostic sales and service system to give them and their agency a competitive advantage in the marketplace.  Using key concepts from Seth Godin‘s books, Purple Cow and The Big Moo, they develop strategies to become “phenomenal, counterintuitive, exciting and flat out unbelievable” in the eyes of the insured.

Hundreds of Purple Cow Leadership graduates have implemented solutions into their everyday processes to stay ahead of commoditization.  However, as Seth Godin recently said, “While you might be remarkable for a time, if you don’t reinvest and reinvent, you won’t be for long. Instead of resting on your laurels, you must commit to being remarkable again quite soon.”

After attending the Purple Cow Leadership workshop, how do these agents continue to stand out in today’s crowded field?  By creating unique customer experience journeys that differentiate them from their competition through the design of an emotionally engaging experience that goes far beyond product, features and price.

Purple cow agents are able to deliver a positive customer experience journey through a 4-step consultative, diagnostic process focused on their prospect’s current insurance and risk management program.  When a Risk Management Audit – an essential piece of the journey — is conducted, it is a reciprocal exchange of valuable information, insights, and strategies between the agent and prospect.

The agent delivers the business and personal value
they need to succeed.

TRA photo

If you want to position yourself as a Purple Cow – a memorable, Trusted Risk Advisor™ — identify risk issues first, and consider price later.  The Purple Cow Leadership Workshop provides tools and tips for you to deliver a differentiated customer experience journey.  By collaborating, providing valuable risk management insights, and identifying pain points for the head of household and “C” suite business leader, you are setting yourself apart from the competition.

In delivering your superior customer experience journey, you will also reap substantial rewards:  personal pride, loyal clients, increased revenue, and begin your journey towards Trusted Risk Advisor™ status.

How do you add value to your customer experience journey?

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