Sales Leaders

Is Your Network Positioning You for Success?

Learning how to connect is one of the most important skills you will ever learn.  Effective networking is not about serving yourself.  Rather, finding ways to help other people become more successful.  Top-tier producers understand that real networking is about generosity, not greed.  It is about giving before you receive.  Learning how to help others succeed is the key ingredient in your networking process.


Building a powerful network is a journey not a destination.  It begins with a predetermined plan and strategy to carry it out. 



You may wish to consider the following strategies as you design and build your networking plan:

  1. Discover your unique abilities and value proposition in the marketplace.  Deliver a process to uncover issues to solve other people’s problems.
  2. Put together a personal board of advisors.  Consider experienced business leaders with wisdom and the ability to mentor.  Seek out role models with experience, wisdom, and a gift of sharing.
  3. Be patient.  Networks and inbound leads take time to develop.
  4. Think of networking as collecting friends who share your passion to serve others.
  5. Get involved in activities which interest you.  Assume leadership roles when the occasion arises.
  6. Figure out who are the super connectors in your community (i.e., CPAs, attorneys, investment advisors, bankers, etc.)
  7. Establish a relationship management system to stay in contact with your network.
  8. Take risks.  You must be willing to take some risks in connecting.  The worst anyone can say is “No.”
  9. Networking is not a numbers game.  It is strategic, thoughtful and deliberate.
  10. Generosity is the key.  Remember to give before you receive.

A powerful network is not exclusive to insurance agents and brokers.  Attorneys, accountants, bankers, investment advisors and other professionals benefit from the process of connecting.  Your potential for connecting at this moment is bigger than you ever imagined.  All around you are golden opportunities to develop relationships with people you know who know people you don’t know.


Is your network positioning you for success?