Remarkable. The key to becoming a purple cow! In the Purple Cow Leadership Workshop, you will learn a powerful, consultative, and diagnostic sales and service system to give yourself and your agency a competitive advantage in the marketplace.
What You Will Learn
Using key concepts from Seth Godin's books Purple Cow and the Big Moo you will:
- Learn how to be "phenomenal, counterintuitive, exciting, and flat out unbelievable" in the eyes of the consumer.
- Leave the workshop with a sense of clarity, confidence, purpose, and passion... a roadmap for your business and customer engagement model.
- Gain advanced techniques and tools to differentiate yourself from your competitors and much more...
The Big Moo Roadmap
Upon entering the workshop, you will be given a working document designed to enable you to implement proprietary, powerful business development and customer intimacy strategies and systems to give you a competitive edge in your marketplace. Whether your field of expertise is property/casualty, group benefits or financial services, the Big Moo Roadmap will lead you to a differentiated world through which the consumer views you as a unique breed in the marketplace.