On-site Training and Coaching

On-site Training and Coaching

Training and coaching options brought straight to you by Beyond Insurance. Each program is customized by April Baker, Chief Learning Officer, to fit your developmental needs and maximize your potential for growth and prosperity.

Purple Cow Leadership Workshop

Differentiate Yourself

Remarkable. The key to becoming a purple cow! In the Purple Cow Leadership Workshop, you will learn a powerful, consultative, and diagnostic sales and service system to give yourself and your agency a competitive advantage in the marketplace. 

What You Will Learn

Using key concepts from Seth Godin's books Purple Cow and the Big Moo you will:

  • Learn how to be "phenomenal, counterintuitive, exciting, and flat out unbelievable" in the eyes of the consumer.
  • Leave the workshop with a sense of clarity, confidence, purpose, and passion... a roadmap for your business and customer engagement model. 
  • Gain advanced techniques and tools to differentiate yourself from your competitors and much more...

The Big Moo Roadmap

Upon entering the workshop, you will be given a working document designed to enable you to implement proprietary, powerful business development and customer intimacy strategies and systems to give you a competitive edge in your marketplace. Whether your field of expertise is property/casualty, group benefits or financial services, the Big Moo Roadmap will lead you to a differentiated world through which the consumer views you as a unique breed in the marketplace.

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