Ethics, Bias, and the Savvy Social Seller

Exploring bias and ethics in social media while developing your digital selling skills is an excellent way to ensure you stay competitive in an increasingly digital marketplace!

When: 11/16/2021, 9:00 AM - 3:30 PM

Where:

IIANC Classroom

101 Weston Oaks Ct.

Cary, NC 27513

According to Forbes, nearly 79% of salespeople who use social media to sell outperform those who don’t.

What is social selling?

Hubspot, a leading social media management organization, defines it as the “art of using social networks to find, connect with, understand, and nurture sales prospects.” It’s the modern way to develop meaningful relationships with potential customers so you’re the natural first point of contact when a prospect is ready to buy.

This workshop is designed to provide you with a better understanding of the power of social selling. You will walk away with the skills needed to position yourself as an online influencer within your marketplace, learning how to find, connect with, and motivate your target buyer.

Topics covered:

Ethical challenges in social media
Avoiding bias in social media
Understanding the modern buyer
The impact of social selling on your sales process
Character traits analysis
Ideal client profile
Advanced online search tactics to fill your prospect pipeline
Navigating the world of social media
Ethical dilemmas and decision-making models
Content creation vs. curation – what works for you?
Ethical content development best practices
LinkedIn profile management – from resume to savvy seller
Tactics to warm a cold lead by leveraging social media
The ABCs of social selling – a roadmap for future social selling success