About the Certification Program
A symbol of professional excellence in consultative and diagnostic sales and enterprise risk management, the Trusted Risk Advisor (TRA) is reserved for agents & brokers who wish to advance their ability to deliver an enterprise risk management (ERM) method through a logical, disciplined and results oriented framework. While participating agents and brokers may enter the program with a proven track record of success, the TRA empowers them to sharpen arrows in their quiver, confirm that they have a "growth mindset", and consider additional tools and tactics to significantly improve performance.
The TRA Certification is in partnership with sponsoring insurance carriers and state associations. Each TRA offering is customized to confirm alignment with the mission and capabilities of the sponsoring carrier and state association. April Baker (Chief Learning Officer) oversees the TRA program.