Every generation faces its storm. The decision-makers stepping into leadership today - Gen Zs and Millennials - have lived through nonstop disruption. A pandemic that rewrote daily life. Supply chain chaos. Climate shocks. Cyber threats. Inflation. Political unrest and violence.
Uncertainty isn’t an event anymore. It’s a condition.
You can show up with quotes and renewals, or you can show up with foresight. One is transactional. The other is transformational.
Here’s what foresight looks like: instead of asking “What now?” you ask, “What if?” You don’t just review loss runs - you explore the scenarios that could put your client’s business at risk tomorrow. You don’t just check coverage boxes - you highlight the gaps hiding in plain sight, the ones that could cost them everything.
Foresight doesn’t mean you predict the future. It means you prepare your clients for it. You guide them through the uncertainty with clarity, curiosity, and courage. That’s the difference between being a vendor and being indispensable.
And here’s why it matters more than ever: the next generation of leaders has been shaped by crisis. They expect advisors who help them navigate complexity, not just paperwork. They’re not impressed by “we’ll see what the market does.” They want you to anticipate what’s coming and help them be ready.
That’s the advisor who gets the call in a storm. That’s the advisor who earns the seat at the table.
Foresight isn’t easy. It requires discipline, imagination, and the guts to ask hard questions. But if you’re willing to go there, you’ll stand out in a sea of sameness.
Because in a world that won’t slow down, foresight is your only edge.