Are you struggling to connect with a prospect?
The easiest way is to communicate. That’s it. Don’t overthink this: Call. Message. Show up. Reach out.
But let’s be clear. When people say “connect,” they don’t mean “send a LinkedIn request and hope for the best.” They mean build trust fast. They mean “how do I go from stranger to someone they listen to without begging for attention?”
Here’s how:
Step 1: Look the part.
People judge. It’s not personal, it’s primal. You want to connect? Show up looking like someone worth listening to. That means clean, sharp, prepared.
Step 2: Build your brand so they know you before you know them.
The fastest connection is one that’s already started. When people walk into a room and already know who you are - because they saw your post, your video, your podcast or read that you participated in a community event - that’s leverage and trust on autopilot.
Step 3: Smile First
A genuine smile is the fastest way to turn a stranger into someone curious about you. Once you’ve broken the ice with your smile, follow it up by saying something that naturally pulls them into a conversation:
“Busy day for you too?”
“Have you tried the coffee here?”
“First time at this event?”
Smile + simple opener = instant connection.
Step 4: Know Their Name
Names matter. Before you meet someone, take time to learn how their name is pronounced, and practice saying it. When you greet them, use their name with confidence and respect. People love the sound of their own name, and getting it right shows you care. Forget it, and you’re forgettable.
Step 5: Lead with Empathy
Your goal isn’t to sell - it’s to serve. Ask about their goals, passions, and struggles. Ask about their business’ strengths, opportunities, and risk issues. Then listen actively – 80% of the time.
Because connection doesn’t come from talking more. It comes from caring more.
And yes - preparation matters. You don’t show up hoping to wing it. You show up like a prepared, with an agenda, a purpose, the right mindset, and the right intent.
That’s how you connect. No pitch. No pretense. Just presence.