We’ve said it before…we’ll say it again: Direct selling is on life support.
If you're still cold pitching and spamming inboxes like it's mid-2005, you’re not just being ignored—you’re actively pushing buyers away.
The game has changed. Social selling is the new battlefield, and it’s time to suit up.
And no, it’s not just “posting on LinkedIn.” It’s strategy. It’s consistency. It’s the subtle art of being present before your prospect even knows they need you.
Here’s What’s Working:
Social Listening
You want to know what keeps your prospect up at night? Stop guessing. Start watching. Monitor their posts. Read the comments. Lurk in industry groups.
Feed the Feed
If you're not in their feed, you're not in their head. Drop posts weekly. Share real client stories. React to market shifts. Break down complex risks in a way your ideal client understands. And always, always add your take. A link without commentary is just noise.
Be a Human, Not a Sales Bot
People buy from people. So, show yours. Talk about a deal that went sideways—and how you fixed it. Post a behind-the-scenes moment with your team. Share what you’ve learned from a recent loss renewal. That’s how trust is built.
What to Do NOW:
- Block 30 minutes/day for social engagement. Comment. Repost. Message. You’re not wasting time—you’re building visibility and community with translate into warm leads.
- Audit your LinkedIn profile. Ask yourself, what would Andy Neary say about my profile? Does it scream “insurance salesperson”… or trusted advisor? Rewrite your headline. Update your banner. Show who you help and how.
- Pick one content type and commit. Start a weekly “Risk Tip Tuesday.” Or film short videos breaking down trending coverages. Just be consistent
Remember, you sell confidence. And you do it by showing up, providing value, and earning trust well before renewal.