If you're still relying on walls of text to get a prospect’s attention, you're losing.
Big retailers like Starbucks aren’t just selling lattes anymore—they’re building loyalty through storytelling. That’s right. Starbucks Studios is creating original content to forge emotional connections.
Why? Because trust sells. And today, trust is built through media, not text or cold calls.
Your prospects are just like Starbucks’ customers: they’re human. They binge Netflix. They scroll TikTok. They double-tap Reels. So why are you still sending boring PDFs and long emails?
Video is your new secret weapon.
- A subject line with the word “video” gets opened 8x more.
- Adding video to your outreach can cut your sales cycle in half. (True story: that’s what MediaValet did.)
- And let’s be honest—would you rather read 500 words… or watch 30 seconds of clarity?
4 Ways to Use Video in Your Sales Process
- Send a 45-second intro video to new LinkedIn connections
→ Introduce yourself. Mention something about their company. Drop a quick value bomb. - Create short risk tips for your niche industry
→ “Hey contractors—3 things that could void your builder’s risk policy.”
→ Upload to LinkedIn, email, or even YouTube Shorts. - Record video proposals
→ Walk through your coverages, point out risk gaps, and explain in plain English.
Bonus: It builds trust when they hear your voice and see your face. - Repurpose video testimonials from happy clients
→ Social proof hits different when it’s visual. Ask clients to share why they switched to you.
Final Thought
You’re transferring risk, protecting livelihoods, and making people feel safe. So, stop hiding behind cold emails. Show up on camera. People don’t want perfection—they want connection.
And the producers who embrace video? They’re the ones winning this year.
Action Step
Open your phone. Record a 30-second video explaining one mistake businesses make with their insurance. Post it. See who watches. (Spoiler: more than you think.)